What We Do
Services
- Brand Strategy
Foundational guidance to articulate and evolve your brand’s purpose, architecture, and long-term equity. - Consumer Positioning
Defining the emotional and behavioral space your brand occupies—across audience segments, cultural moments, and market tiers. - Long-Range Planning
Vision-setting for the next 3–5 years, including brand goals, operational alignment, and cross-functional integration. - Investor Services
Strategic storytelling, brand equity analysis, and materials development in support of funding, M&A, or market entry. - Board Reporting
High-level insight and reporting that aligns brand performance and consumer insight with financial and operational objectives.
- Design
Direction and refinement of product categories, seasonal assortments, and overall brand expression—grounded in cultural relevance and consumer behavior. - Merchandising
Line architecture, pricing strategy, and channel planning that align creative ambition with commercial reality. - Creative Services
Concept development, campaign ideation, and visual storytelling that translate brand ethos into compelling creative execution. - Product Development
Partnering across design, sourcing, and production to ensure aesthetic integrity, cost efficiency, and speed-to-market alignment. - Global Sourcing
Strategic vendor relationships, material development, and supply chain mapping that enable scale, quality, and ethical alignment.
- E-Commerce / Shopify
UX, merchandising, and performance strategy for modern luxury storefronts—optimized for conversion and storytelling. - Retail Stores
Guidance on store strategy, assortment planning, and brand presentation for owned retail environments. - Wholesale
Line planning, pricing strategy, and relationship management to align with premium distribution partners. - International
Market entry, localization strategy, and global expansion planning. - Licensing
Advisory on brand-right partnerships, licensing structures, and revenue alignment.
- Budgeting
Forecasting tools, cost structures, and scenario planning to align investment with vision. - Merchandise Planning
Category strategy and unit planning rooted in consumer behavior, margin, and lifecycle needs. - Inventory Allocation
Demand-based distribution planning for DTC, retail, and wholesale channels. - Open-To-Buy
Calendar-based buying frameworks that keep inventory agile and margins protected.
- Calendar Development
Seasonal workflows and GTM calendars that bring visibility and accountability across teams. - Omni-Channel Integration
Aligning inventory, messaging, and experience across digital, retail, and wholesale channels. - Tools Creation
Custom templates, trackers, and dashboards that simplify complex workflows and empower better decision-making. - Systems Implementation
Advising and supporting the integration of tools and platforms that support product, planning, and operational efficiency.
- Organizational Design
Mapping and structuring teams for scale, efficiency, and creative alignment. - Talent Benchmarking
Role calibration and comp-leveling based on industry, category, and brand ambition. - Recruitment
Advisory and hands-on support in hiring leadership across creative, commercial, and operational functions. - Coaching
1:1 and team-based guidance for founders, creatives, and executives navigating transitions or leadership growth. - Talent Introductions
Curated access to a trusted global network of creative, strategic, and operational talent.
Join Us On Substack
Founder-led thoughts on brand, product, and strategy. Real insights from inside the work. Fashion, Interiors, and the business of taste.